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If you’ve ever searched for your business or your competitors in Google, You have probably noticed many web pages showing star ratings underneath a product, service or review listing in Google search results.

These little stars are called Google Rich Snippets Review Ratings and a generated by code included in your website set up called Rich Snippets.

Rich snippets provides brief summary of a page for a user’s search query in Search results. The Star ratings not only look fantastic but it will also encourage more searchers to click your listing and visit your website!

Star-Ratings in Google

Image: http://passiveblogtips.com/

Why you should add Rich Snippets to your website:

With more and more ways for businesses to get found online, you need to take advantage over every competitor you have competing for valuable real estate on the first page of google.

Not only do these These Star ratings look appealing to users, there’s also a high chance of potential customers clicking them.

Although initially taking a little bit of work to your website to set up, it’s highly recommended to make use of Google Rich Snippets to get that edge over your competitors.

How to use Google Rich Snippet Reviews (from Google)

The goal of a review rich snippet is to provide users with review information about a specific product or service, such as the star rating (1 to 5 stars) and the name of reviewer(s).

The following guidelines apply to Review Snippets:

  • When using review markup, the main topic of the page needs to be about a specific product or service. For example, using review markup on a page containing multiple products is not supported.
  • Review of adult-related products or services are not supported.
  • If the markup contains a single review, the reviewer’s name needs to be a valid name (Person or Organization). For example, “50% off until Saturday” is not a valid name for a reviewer.

Read more here >

Multiple Reviewers / Aggregate Reviews

If you have a bunch of reviews such as a testimonials or reviews page, then you can also use special rich snippets to show an aggregate of results such as “Average 4.5/5 from 29 Reviewers”.

You can use this groovy tool to create the right code for your requirements here: http://schema-creator.org/review.php

Conclusion

Displaying Rich Snippets Star Rating in Google Search Results will help you improve your site’s Click-through rate and also your SEO rankings. Use rich snippets to take advantage of Google Rich Snippets Star Rating feature and get that extra edge over your competitors.

And as always, if you need any information on how this can work for you, please get in touch.